As a product manager, you provide an overarching focus to everyone else in the organization and advocate for what customers truly need. Product managers are responsible for overseeing product-related activities along every stage of the product lifecycle - product development, launch, growth, maturity, and decline.
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Start a free trial to find out why.įeel free to skip ahead to any of the following sections to learn more about product management:įrequently asked questions about product management Product managers really, really love Aha! Roadmaps. The opportunity to make a meaningful impact on business growth and guide the product development process are also reasons that product management is such an in-demand discipline.
Product managers are often able to operate with autonomy, work across many cross-functional groups, and develop lifelong career skills. The appeal of product management is particularly strong for those with an entrepreneurial spirit. In 2020, for example, nearly 17 percent of MBA students at MIT Sloan School of Management accepted jobs in product management - making this the third-largest job category for graduates. This is why product management continues to grow in influence and popularity. Companies achieve sustainable success based on the strength of their offering.
Product managers' dedication to planning, building, delivering, and iterating on solutions is what solves customer problems. It is integral to the company's broader product development cycle - the entire process of transforming a raw idea into a solution that addresses customer needs, then measuring its success in the market. Product management is responsible for delivering products and services that make customers happy and drive business growth.
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